Sony K-77XR80
77-inch OLED TV. 120 Hz.
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Prices, key specs and fit
Prices
No price for this model at the retailers checked (28 Oct 2026): The Good Guys, Appliances Online and Bing Lee. It may be sold elsewhere, or through the brand's site.
Similar models with a price
 LG OLED77G6PSB 77-inch (195 cm) | $5,977 | Check price |
 LG OLED77C6PSA 77-inch (195 cm) | $4,495 | Check price |
 LG OLED77W6PSA 77-inch (195 cm) | $9,495 | Check price |
Same type and a similar size, priced at the retailers checked.
Key specs
- Screen technology
- OLED
- Series
- Sony BRAVIA 8
- Screen size
- 77-inch (195 cm)
- Native refresh
- 120 Hz
- Energy stars
- 5.5
- Energy a year
- 562 kWh
- Cost a year at 32¢/kWh
- $180
- Made in
- Malaysia
- Registration no.
- ATV6054
Series and panel identified from the model number; the mapping is reviewed against each year's range.
Manuals and guides
Sony's manuals are on its support site.
Price history
No tracked retailer has listed it since 2 Oct 2026.
Checked daily since 21 Sept 2026. Lowest recorded: $4,295 (Bing Lee, 2 Oct); highest: $4,495 (Bing Lee, 21 Sept).
Bing Lee
One line per retailer, stepped where the daily check recorded a change. Prices exclude delivery and promotions.
How it compares
- 562 kWh a year against a median of 565 across the 46 other 77-inch OLED TVs; 22 of them use less.
Compare it
Similar models: LG OLED77G6PSB · LG OLED77C6PSA · LG OLED77W6PSA · Sony K-77A60 · LG OLED77C3PSA · LG OLED77C36LA. More in Sony televisions, OLED TVs and 120 Hz and faster TVs.
Figures trace to this model's entry (ATV6054) in the Australian Government's energy-rating database. The energy figure assumes 10 hours of viewing a day, the labelled test basis. The government database records only energy figures; panel, refresh and smart-platform details, where shown, come from retailer spec sheets or the model-number series. Household bills vary with use and tariff.