Sony K-98XR50
98-inch LCD TV. 120 Hz.
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Prices, key specs and fit
Prices
No price for this model at the retailers checked (28 Oct 2026): The Good Guys, Appliances Online and Bing Lee. It may be sold elsewhere, or through the brand's site.
Similar models with a price
 LG 98NU855BPSB 98-inch (248 cm) | $3,977 | Check price |
 LG 100QNED86BS 100-inch (253 cm) | $6,995 | Check price |
Same type and a similar size, priced at the retailers checked.
Key specs
- Screen technology
- LCD
- Panel
- Mini-LED
- Series
- Sony BRAVIA 5
- Screen size
- 98-inch (248 cm)
- Native refresh
- 120 Hz
- Energy stars
- 3.5
- Energy a year
- 1306 kWh
- Cost a year at 32¢/kWh
- $418
- Made in
- China
- Registration no.
- ATV6560
Series and panel identified from the model number; the mapping is reviewed against each year's range.
Manuals and guides
Sony's manuals are on its support site.
Price history
No tracked retailer has listed it since 10 Oct 2026.
Checked daily since 21 Sept 2026. Lowest recorded: $5,995 (Bing Lee, 10 Oct); highest: $8,995 (Bing Lee, 21 Sept).
Bing Lee
One line per retailer, stepped where the daily check recorded a change. Prices exclude delivery and promotions.
How it compares
- 1306 kWh a year against a median of 999 across the 32 other 98-inch LCD TVs; 26 of them use less.
Compare it
Similar models: LG 98NU855BPSB · Samsung QA98QN990FW · Samsung UA98DU9000W · Samsung BE98D-H · Samsung QA98QN990CW · LG 98UT9050PSA. More in Sony televisions, Mini-LED TVs and 120 Hz and faster TVs.
Figures trace to this model's entry (ATV6560) in the Australian Government's energy-rating database. The energy figure assumes 10 hours of viewing a day, the labelled test basis. The government database records only energy figures; panel, refresh and smart-platform details, where shown, come from retailer spec sheets or the model-number series. Household bills vary with use and tariff.